A CFO
that moves
as fast as
your brand.
Throughline embeds as an extension of your team — not a vendor, not a consultant. Senior CFO leadership at a fraction of the cost of a full-time hire. I don't staff engagements. You get me directly — in your meetings, in your models, in your Slack.
$400M+
Revenue Scaled
$150M+
Capital Raised
4
High-Growth Brands
10+yr
Experience
About Andrew Lam
Over a decade building finance functions at brands that actually matter.
Over a decade building finance functions at high-growth consumer brands — from early-stage through Series B fundraises and major retail launches. The kind of operator who finds the lever and pulls it.
What We Do
From your first close process to your Series B — every finance challenge, covered.
“Andrew's direction has been instrumental in helping us course correct and stabilize.”
Oliver Zak, CEO — Mad Rabbit
Who This Is For
DTC & E-Commerce
Shopify-native brands scaling toward retail. You need a finance layer that keeps up.
Shopify · Amazon · WholesaleCPG & Retail
Entering major doors. Margin analysis, inventory planning, and capital structure to stick the landing.
Sephora · Target · Ulta · FaireVenture-Backed
Pre-seed and beyond. Board reporting, budget vs. actuals — and a CFO who has sat across from investors.
Pre-Seed · Seed · Series A · B · Debt RaisesFree Diagnostic
Know where you stand in 30 minutes.
Upload your QBO reports and Shopify data, answer a few questions. Andrew reviews everything personally and delivers a plain-English financial health assessment — free, no strings attached.
Start Free Diagnostic ↗What you get