About
Andrew Lam
10+ Years
Experience
Pre-Revenue–$200M+
Revenue Range
$150M+
Capital Raised
15+
Startups Advised
Background
Over a decade scaling brands people actually love — and making their numbers match.
Andrew Lam is a finance executive and operator who has spent over a decade building finance functions at high-growth consumer brands — from early-stage through major retail launches and Series B fundraises. He's scaled brands from $10M to $150M, led nine-figure capital raises, and built the financial infrastructure that lets fast-moving companies actually understand their numbers.
His work spans DTC, CPG, retail, SaaS, and media — including full-time finance leadership at Little Spoon, Prose, and POV Beauty, embedded CFO work at Mad Rabbit, and consulting engagements across 15+ seed to Series C startups and agencies including Metronome3, Stink Studios, and Ampush.
A consistent thread: taking brands from unprofitable to profitable without sacrificing growth. Anyone can cut costs. The hard part is growing fast and getting the economics right at the same time — and that's where Andrew operates. Whether that's restructuring unit economics, renegotiating vendor terms, or building the forecasting model that finally makes the business legible — he finds the lever and pulls it.
MBA. Lives in New York with his family. Genuinely excited about your gross and EBITDA margins. Has strong opinions about packaging costs. These are features, not bugs.
How We Work
Operators, not consultants.
Throughline isn't a consulting firm. It's an operator with a CFO seat at your table. The deliverable is decisions, not decks.
Clarity above all.
Finance shouldn't be a black box. Every output we produce is designed to create clarity, not confusion.
Speed matters.
High-growth brands move fast. Finance has to keep up. Slow close processes and lagging reports are a competitive disadvantage.
Easy to work with.
Finance doesn't have to be stiff. Andrew has been called a lot of things — 'impossible to work with' isn't one of them.
Free Diagnostic
Know where you stand in 30 minutes.
Upload your QBO reports and Shopify data, answer a few questions. Andrew reviews everything personally and delivers a plain-English financial health assessment — free, no strings attached.
Start Free Diagnostic ↗What you get